Massachusetts Republican: Dead Kennedy Fair Use; Reagan Still Party Property
Published by mr.president December 31st, 2009 in PRESIDENTS OF THE UNITED STATES, PRESIDENTIAL MARKETING, AMERICAN HISTORY, AMERICAN PRESIDENTS, PLACES & THINGS NAMED REAGAN, DAN QUAYLE, PRESIDENTIAL HISTORIAN, UNITED STATES HISTORY, WHITE HOUSE HISTORY, PRESIDENTIAL LIBRARY, RONALD REAGAN, JOHN F. KENNEDY, US PRESIDENTS, VICE PRESIDENTIAL HISTORY, HISTORY IN THE NEWS, PRESIDENTIAL HISTORY
Admires So Much Of Both In Self
Doomed* Massachusetts Republican Senate Candidate Scott Brown has gone all Dan Quayle in his first ad leading up to the late January special election.
Scratchy black and white film of John F. Kennedy touting a tax cut morphs into our Scott, somehow color-free but also eager to splash some money out of the till.
Brown clearly sees himself on the path of glory.
But timing is key.
– Republican Senate candidate SCOTT BROWN, comparing himself to John F. Kennedy Jr. and Princess Diana
Old Acquaintance, Be Forgot! 
Brown took offense recently when his opponent mentioned Reagan’s well known propensity to pose with beverage alcohol. Ronald Reagan has now become such a seamless garment of myth that Republican candidates can get all huffy when elements of the myth-building are recalled by their opponents.
Democrat Martha Coakley worked in the reference during a debate, saying “While everybody thought he was fun to have a beer with . . . I think that he did a great disservice to this country.’’
Brown pronounced himself disappointed at such disparagement.
Student of History Scottie needs a refresher course in the importance of beer in crafting Reagan’s everyman facade.
His staff staged serial stein hoistings, crucial anecdote generation to putting across his less than populist measures.
The beery myth making reaches its apotheosis at the Reagan Library of course, where they hauled in parts of an Irish pub Reagan visited and dressed up the food court with them. 
Reagan did do one concrete thing for beer.
He signed federal legislation forcing the states to raise the drinking age to 21, launching a generation of youth binge drinking.
*But then they saw his truck
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