Newer New Reagan:What Do You Do When You’re Branded?

Mission Critical

The fate of the Republican Party lies in the hand of a novice museum head, but John Heubusch does not lack confidence. “I’m about to rescue the cause of Reaganism from the jaws of Obamaism,” he vows to the tattered on-line remains of US News & World Report.

Heubusch is the dynamic new honcho of the Reagan Library Foundation. He’s the caretaker of what he calls the “most important Republican brand.”

His sacred cause? “We want to take the principles that Reagan searched for and make them relevant today.”

There’s a new sheriff in town, or the old one is back, Reagan lives…something.

“Ronald Reagan is walking back into town. We want to be the ones who answer the question: What would Reagan do?”

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